Insights

Since 1994, Il Ballo del Doge has been the most opulent night of the Venice Carnival. A unique masquerade event created by Antonia Sautter where 500 privileged guests experience eight hours of Venetian magic, haute couture and mystery.

The luxury hotel market is one of the most competitive in the world. The difference between a hotel that appears in Condé Nast Traveler and one that remains invisible to high-net-worth travellers is not always in the quality of the product — it is in the communications strategy. This is what we have learned at ABM Consultores over two decades of positioning boutique hotels in the world's most selective media.

Spain has emerged as one of the most sophisticated stages in the world for luxury events. From the charity galas of Marbella to the cultural evenings of Madrid, the Spanish market offers unique opportunities for brands seeking visibility among a high-net-worth audience. This is our guide, distilled from twenty years of experience on the ground.

In the heart of Dorsoduro, facing the Basilica of Santa Maria della Salute, Ca' Maria Adele has spent three decades as the best-kept secret of the world's most demanding travellers. A 16th-century palazzo where the Campa brothers have created something that Condé Nast Traveler was quick to celebrate: the perfect synthesis of historic Venice and contemporary luxury.

The Mediterranean has become the world's most advanced laboratory for new luxury hospitality. Mallorca, Venice, Andorra, the Costa del Sol — these destinations are incubating the trends that will define the sector in the coming years. From ABM Consultores, with a foothold in each of these markets, we share our reading of what lies ahead.